Work Starts at Derby County Football Club

In addition to being the largest football club in the County with over 20,000 season ticket holders and 500,000 fans annually supporting the team it is also the Midlands largest conferencing facilities; capable of hosting 2000+ delegates per day and over 500,000 per year.

All of the available facilities require IT technologies on a daily basis and the Audio Visual element is a crucial component of the IT infrastructure. Each executive box has IPTV feeds for match day viewing, screen technology for presentations and a support agreement with Cinos that ensures the integrity and smooth running of the operations. Distributed throughout the stadium there is a 100+ screen digital signage solution utilised for match day marketing and sponsorship promotion, a powerful PA system and a state of the art broadcast suite that Cinos support on a daily basis in conjunction with Derby County’s own IT support team.

As part of the agreement Cinos will be refurbishing the two executive suites currently used by Sky to broadcast live games. This area will formally be known as the Cinos Suite. In order to meet a variety of business needs (ranging from conference and banqueting to match day hospitality) and to showcase a number of technologies, Cinos have been given permission to totally renovate this area. Watch the video below to see our concept for the Cinos Suite.

Due to the multi-functional nature of the conference spaces, executive suites and hospitality areas, Cinos need to meet both the requirements of business as well as delivering an excellent match day experience.

During a normal working day the suite has to deliver all the benefits that clients would expect to find in a corporate environment such as presentation media, video conferencing facilities and state of the art peripherals.

On a match day the environment needs to deliver a luxurious surrounding for corporate guests and football fans alike who will benefit from the bespoke furniture and chairs, the large screen technology delivering an exceptional viewing experience and the room management system which allows them to order beverages and a wide range of products without leaving the suite.

In order to deliver on these requirements, ensure quality and still deliver a ‘wow’ factor, Cinos have worked closely with the leading Audio Visual manufacturers including AMX, Barco, NEC, Polycom and Revolabs as well as engaging with local flooring specialists, electrical contractors and bespoke furniture manufacturers for the interior design. The end result will be a visually stunning suite that delivers world class technology suitable for every guest that uses the facility.

An 80” NEC P801 Professional grade screen will ensure perfect visuals for delegate presentations and the large format display will enhance the match day operations and viewing pleasure of the corporate guests. A 65” NEC V652-TM Touchscreen is similar to the touchscreen technology deployed by Sky during their live football coverage and will enhance the corporate feel allowing for multiple applications and collaborative working. Both screens will be flush mounted into purpose built enclosures giving a smooth unobtrusive feel to the room.

Ensuring global connectivity and the ability to interact on a visual level is a vital part of any organisation. The Polycom RealPresence Group 500 and C8 SoundStructure video conferencing solution will deliver high definition video and audio, enabling the suite to become an integral part of daily operations.

Barco Clickshare will deliver wireless presentation capability enabling delegates to seamlessly transition between multiple PC/laptop’s at the click of a button. The unit will be discreetly housed and provide a wire-free environment that is not only aesthetically pleasing but enables a more efficient and free flowing multi participant meeting.

Revolabs wireless microphone technology will further enhance the user experience; delivering high definition audio into the presentation space. The 4 Channel HD Executive system with onmi directional microphones will allow presenters to move freely within the meeting space without compromising the audio quality.

The Enova DVX-2150HD from AMX will be at the heart of the solution, allowing control of the screens, video conferencing and Clickshare functionality in addition to interfacing with environmental elements such as lighting and climate control. The integrated AMX Modero Touch Panels will provide an intuitive user interface, allowing delegates to smoothly transition between various scenarios without the need for specialist knowledge.

Under pinning the solution is the world leading Resource Management Suite (RMS) from AMX. Designed as a remote management tool the RMS will ensure the availability of room technology, monitor room usage and schedule maintenance requirements.

In addition to the core technology benefits our AMX ACE programmers in conjunction with the Cinos Marketing Division will deliver custom graphics and visual enhancements to the touch panels. Bespoke coding will enable the room to be connected to the stadiums catering team allowing for a wide range of refreshments to be ordered without having to leave the room or interrupt the flow of the meeting. When used in match day mode, sponsor videos and club advertising will be shown on the touch panels. Designed to increase brand awareness and opportunities, this powerful visual marketing aid will ensure the club maximises the full potential of the AMX technology suite.